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MWC 2025

CLIENT

HMD

ROLE

Design Director

YEAR

2025

HMD hosted an exclusive press event at Spotify Camp Nou during MWC (Mobile World Congress), inviting 270 guests to showcase their latest devices. Collaborating closely with the Creative Director, I designed a seamless event journey—from press invitations to on-site branding. This included wayfinding lightbox cubes, directional floor vinyls, and custom lanyards, ensuring a cohesive and immersive brand experience. Additionally, I provided backstage support to ensure the smooth execution of the presentation.

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